- spread it on thick
- lay it on thick & lay it on with a trowel & pour it on thick & spread it on thickFig. to exaggerate or overstate praise, excuses, or blame. •
Sally was laying it on thick when she said that Tom was the best singer she had ever heard.
•After Bob finished making his excuses, Sally said that he was pouring it on thick.
•Bob always spreads it on thick.
* * *See: LAY IT ON or LAY IT ON THICK.
Dictionary of American idioms. 2013.